Seicho
The last GTM tool you'll ever need: the agentic layer between go-to-market strategy and distribution. I cofounded it in 2024.
I build go-to-market systems that actually generate pipeline.
I'm Seb, a GTM engineer in Canberra. I turn messy go-to-market into predictable pipeline, wiring up HubSpot, AI, and a frankly excessive amount of automation so B2B teams can close deals instead of chasing leads. Fewer marketing vendors, more results. (I can automate your growth. I cannot connect my printer to WiFi.)
$3M+
Canberra, Australia
Remote-friendly
GTM Engineering
HubSpot
Lead Generation
AI Automation
Clay
Notion
Selected work
GTM teardowns and playbooks
Deal-analysis loops, trigger-based lists, relevance at scale. The systems I actually run, written up.
Notion templates
Including a New Year resolution tracker that's more roadmap than checklist.
This website
Built on a custom editorial design system. No framework, just HTML and CSS.
Fewer vendors, more results?
Ask me how.
Start a conversation
A bit about me
I've spent the better part of a decade in B2B sales and go-to-market, from first rep on the floor, to co-founding companies, to carrying a bag at HubSpot. These days I'm obsessed with the agentic layer between GTM strategy and distribution: systems where AI does the grunt work and humans do the closing. On any given day that's four terminal tabs of Claude Code, far too many Clay tables, and a Notion agent that reads my inbox so I don't have to. Dad and recovering printer troubleshooter.
Experience
Business Development Manager
Brighta Group, B2B digital, brand and lead-gen agency
Co-Founder and GTM Engineer
Seicho, the agentic layer between GTM strategy and distribution
Growth Specialist and Principal BDR
HubSpot. 125% of target, $3M+ qualified pipeline
Co-Founder and CRO
Foremind. First customers and $100k pipeline that raised a $200k seed round
Account Executive and Inside Sales
SignOnSite. 36% of revenue, introduced MEDDICC, +80% mid-market close rate